Sunday
25 February | 2024

Lahore, Pakistan

Clothing brands trying to win hearts, minds with exclusive designs, quality

In this summer, casual wear is all about vibrant bright colors, floral prints, paisley prints, textured lawn and solids breathable fabric

The summer fashion game is on as the sun shines bright and hot breeze sets the body temperature high. Right now, clothing brands are trying their best to win the customers’ hearts with their exclusive patterns, designs and quality of the fabric.

As for now, it will not be wrong to say that among the designer lawn brands – the ‘lawn war’ is on. The basic need of summer fashion is to be comfortable with panache. While choosing for the day time wear always choose the breathable and soft material fabric.

Clothing brands trying to win hearts, minds with exclusive designs, quality

In summer, colors should not be teasing to the eyes. And for evening wear, again choose soft and breathable material. If going for formal attire, embroidery can be a perfect option, accessorized with light jewelry for your perfect summer fashion look.

In this summer, casual wear is all about vibrant bright colors, floral prints, paisley prints, textured lawn and solids breathable fabric. The cuts of shirts are freely loose but no less in styles with a mood of comfort. The shirts can be paired with a variety of bottoms, including bell bottoms, shararas, ghararas and the matching separates.

For semi-formal and formal wear, chic muted colors in lawn and other exclusive fabrics are on top of line

Short length shirts are to be styled with trousers and shalwar of any kind. The forte this season is the digital printed organza dupattas, slaying the summer heat. For semi-formal and formal wear, chic muted colors in lawn and other exclusive fabrics are on top of the line.

Formal pieces are embellished with chicken-kaari, thread embroidery, tilla embroidery, gotta-patti, golden-silver-zari work, gotta-panni and other techniques have taken over the market. The formal wear is usually prepared with straight cut shirts and straight pants, to give an enchanted formal look.

Most of the top clothing brands are also providing the matching accessories with the outfits like bags, jewelry and foot wear to get the perfect fashion look. In Pakistan, fashion has gone to the next level. Although the local fashion industry is making a mark and a wide range of designer wear is available, but for some, these brands are not affordable.

Clothing brands trying to win hearts, minds with exclusive designs, quality

In Lahore, Karachi, Islamabad, Peshawar, and other cities, street fashion is the solution for those who want to stay in style on a budget. Out fits of all kinds are available in the street markets, from western to ethnic look, from casual to formal wear, in a variety of fabrics. Accessories, jewelry and foot wears are also available to complement any attire at ‘reasonable’ prices.

In mega and small cities, street fashion is solution for those who want to stay in style on a budget

The street fashion is getting popular these days because its affordable yet trendy. Apart from the designers’ collections, a vast range of running fabric material is also available, including different types of lawns and cotton, silks, chiffons and khaddi materials. Jacquard and organza are popular materials this summer.

The customer can get the fabric stitched according to their requirements and get them embellished with the unlimited range of laces, gotas and different kinds of charms which are getting popular. The choice is limitless when it comes to customized tailored stitched clothing. When it comes to fashion, we can go above and beyond our desires to get dream outfit.

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